If you look at it this way, branding is your solid promise to your client or customer. It tells them what they can expect from your services or product, and it differentiates your offer from your competitors. Your brand is derived from who you and your team are, what you stand for, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. We help you to stand out. Who you are should be based to some extent on who your target client want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your main logo- communicate your brand.
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