Pinterest is an amazing business tool. For some, it is one of the strongest tools in increasing website traffic and social media referral, however for others, success with Pinterest is something still waiting to happen. While there is no guaranteed method for driving traffic to your business, there are some methods that can certainly help.
When it comes to using social media for business, there is a proven method you need to balance the selling and self promotion posts with a mix of general interest, informative and sometimes funny content. Anyone who is sell, sell, sell is downright boring and will lose followers fast. Pinterest is no exception.
One of the easiest ways to rock Pinterest for your business is to use Pinterest for personal use, creating boards that are relevant to you, as well as to your business. Natural pinning to a variety of boards results in a Pinterest account worth following.
But if Pinterest is not your jam, there are some basic steps to take that ensure you have a greater chance at success with Pinterest for your business:
- Create a variety of relevant general interest boards
- Pin quality content from the web – not just repins
- Pin your own content to your relevant boardsCreate visually appealing images for your pins – vertical is best
- Upgrade your Pinterest account to a business account
- Enable rich pins – also free and makes your pins appear more official
- Follow pinners with similar interests
- Create visually appealing images for your pins – vertical is best
- Pin at different times of the day rather than in bulk
- Use a scheduling tool to space out your pins (i.e. BoardBooster, Tailwind, etc)
Pinterest is definitely a tool you should be using for free exposure of your content to a new audience and a way to boost your website traffic.
Holly Connors is a freelance writer and blogger at Simplify Create Inspire, with a focus on simplifying life, saving money and getting organised. She also writes a family travel blog with her husband. Holly is a mother of 2 with a career background in psychology, although more recently enjoying self-employment and the less conventional side of earning a living. You can also follow her on Facebook, twitter or Pinterest.
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