Social media is essential in connecting with your target market, building a fanbase to remarket to, and ultimately as a platform to make sales. If you own a business, you need to be on Facebook. It’s a place to update, connect and stay in contact with your audience. Take a look at my top five Facebook tips.
1) Add your business name with links to your personal profile. You potentially might have a few hundred friends, and when any of those friends likes or comments out of support, it will have a viral effect by popping up in the newsfeeds of THEIR friends. A cool little trick I learnt recently.
2) Provide value to your fans. Offer useful information and important facts about the benefits of your products and services, without directly selling them. For example, if you own an organic baby clothes business, outline the benefits of organic clothing free from toxins, and how important it is on little ones’ skin.
3) Avoid salesy posts. Facebook will lower the reach of your posts which contain the words ‘sale’, ‘buy, ‘promo’, ‘discount’. And let’s be real here: no one wants the pushy salesmen inside us to come out. It’s all about educating our target market on the benefits of what they will gain from our product or services and provide an image (very important) and a link to the sales on your website.
4) Be consistent. In order for your posts to reach more people, you need post regularly, and a few times a day. Hootsuite is a great program where you can schedule your posts across a few platforms.
5) Theme your content on days of the week. For example, #tipstuesday and provide helpful hints on the genre of your product. This will encourage engagement with your audience, and help shape your page. It will also takes the angst out of creating content.